EFU Life, is the leading life insurance provider in Pakistan, committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives. Meri Shaan Mera Pakistan is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls.
EFU Life came up with Meri Shaan Mera Pakistan in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.
The campaign enhances the spirit of patriotism, and portrays the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of this campaign.
Mr. Taher G Sachak, MD & CEO, EFU Life spoke at the inauguration ceremony, saying, “I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment in partnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country.” Mr. Ejaz Ahmed Khan, Commissioner Karachi in response commended this collaborative effort and stated, “Such beautification projects are essential for enhancing the aesthetic aspect of the city. Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.”
EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.